There are a lot of different options available for gamers. This industry has always been popular, but it is much more vibrant today. There are over a million apps in the esports and video gaming world and hiring a video game creative agency can help make your game popular.

A video game creative agency is necessary because today, marketing must be creative. A video game creative agency helps because they understand how to bring classic marketing techniques to an audience that is expecting to be impressed. To market creatively, the old skills still apply, but the advertising needs to be impactful, shareable, and memorable. This is where a video game creative agency helps.

So what can a video game creative agency do for your game? Here are some ways that they can market your game so that it stands out against the rest.

First of all, you need a powerful team to lay the foundation to the game. A video game creative agency will give you this team. Game developers have enough to do without worrying about all of their marketing needs as well. This is a separate skill set and requires new energies to do it successfully.

A Video Game Creative Agency Will Create Trailers

A trailer is what a creative agency does that sets them apart from classic marketing businesses. This is a trailer, just like one you would see at a movie or on television for an upcoming new release. It is shared with those who are interested and promoted everywhere. The trailer should catch the audience’s attention and make the customer excited for the release of the game. A good trailer is also shareable, making it easy for your audience to tell everyone they know about your upcoming release. You want to have a talented video game creative agency who knows how to tell a story and market it online.

Gather Reviews, and Sort Through Feedback

A video game builds its popularity through audience reviews and their feedback. Comments make the game credible. Marketers read the reviews, find the best ones and use these to increase and improve the overall game ratings. A video game creative agency can also help with promotions, giveaways and other marketing strategies to build relationships with the target customer.

Keeping Up with Social Media and Building a Fan Base

Social media is where popularity is built. Social media marketing is where a video game creative agency can take their marketing strategies and campaign, bringing it straight to the target audience of your game. Regular postings and chats strengthen the relationship that potential customers have with you and your game. When you build a connection, the popularity of the game will ripple out to the world. This work can be fickle but keeping up with it is important, so use a creative marketing agency that gets to your target audience and understands how to interact with them.

When you choose a video game creative agency, don’t just look for one that gets your audience. You also need one that understands your game. They will be the ones promoting the content and the ones, who – at least in the beginning – will be bringing in brand sponsorships, while sharing and promoting the content.

The Video Game Creative Agency Makes It Easy For You To Give Them What They Want

For a video game to be popular, it must be easy to find and download. The video game creative agency will help to make sure that the audience can find the game and purchase it without distractions. Don’t worry, it can be done! There are a lot of video games out there, so don’t expect your game to carry itself without the help of a creative agency to make it popular.

When you find the right video game creative agency you will have found one who gets your video game, your developers, and your audience. In order to be more popular and take your game out to the world, you need the backing of a good agency so that you can focus more on game development. Let someone else bring the audience in! These agencies will help you find the strategies you need to make your game popular and promote it in the right places.

Alcohol companies are lifestyle brands. They are advertising a way for people to enjoy themselves with something that reflects who they are. Almost universally, alcohol advertising focuses on the fun and relaxation of enjoying a drink with friends, and the refreshing taste or refinement that comes with their products. Those in the industry also know that there is a tightrope to walk between advertising their great products and encouraging safe consumption. To help with this, beverage companies of all sizes turn to alcohol advertising agencies for help.

Alcohol advertising agencies are dedicated to creating fun, engaging advertising campaigns that embrace the vision and mission of the company, all while staying within local rules and regulations around advertising alcoholic beverages. If you are in the industry, then you already know the benefits that can come with choosing a dedicated advertising company that understands the unique demands of the industry.

That said, some people worry about if these alcohol advertising agencies are perhaps too good at their jobs. That maybe they are encouraging or leading people to alcoholism and dangerous behavior by promoting these products. Today, we go through some modern research on the subject to see the effects of alcohol advertising and why these companies need the expertise of dedicated alcohol advertising agencies to help them properly, and responsibly, advertise their products.

The Effects of Alcohol Advertising

There is a common misconception that alcohol advertising increases consumption of alcohol and ensuing dangerous behavior. Perhaps even more disturbing, there is also a common conception that advertising alcohol can encourage consumption in minors. This is because your average advertisement for drinks makes drinking look fun and encourages people to buy their products. Data about the impact of advertising and its effects on people, specifically in the area of promoting alcoholic beverages, tells a different story.

One of the most important and impactful studies on the subject occurred in the mid-nineties. In a series of studies, the general conclusion was that alcohol advertising did not increase consumption among adults. Instead, it simply encouraged product switching. So rather than turning people into alcoholics, alcohol advertising encouraged people to try new products at roughly the same level.

Alcohol advertising has a different effect on young people, although more research is needed in today’s advertising landscape. Preliminary research has shown that the positive nature of the ads have led younger audiences to take up drinking before the legal age of consumption. Studies in the 90s found children over 12 who watched a lot of alcohol advertising were more likely to start drinking earlier. In some cases, links between advertising and excessive drinking in young adults were also linked. That said, industry standards, laws around advertising and the media landscape itself means more current study is needed.

What Companies Should Know About Alcohol Advertising

So, what does this all mean? For one, the emphasis on advertising encouraging the same consumption but simply switching brands means that advertising needs to convince people to try and switch products rather than add to their existing lifestyle. Unlike clothing, for example, where people can have pieces from multiple companies in their closet, beer and other drinks are about converting people to their products entirely.

Why Brands of all Sizes are Choosing Alcohol Advertising Agencies

With all the above conclusions and research, it can be difficult to come up with an advertising campaign that takes advantage of all of these findings. Moreover, it can be almost impossible to come up with advertising across multiple platforms and media types that meet all the local rules regarding alcohol advertising. For this reason, beverage companies are increasingly turning to alcohol advertising agencies for help.

Alcohol advertising agencies specialize in creating engaging, impactful campaigns that draw on all of the marketing and advertising skills needed to craft creative campaigns. They are well-versed in the rules around the industry and are adept at making campaigns that work together towards conversions and increased sales. If you are a beverage company of any size, relying on the expertise of dedicated alcohol advertising agencies can help ensure your products become the choice of your target demographics.

When looking for advertising agencies that can handle your brand, then make sure you look for ones with experience in the alcohol sales industry. Only alcohol advertising agencies can help you create campaigns that are creative, impactful and responsible.

You want your next video game to be a sensation. After pouring your heart and soul into it for years, you want it to have the best chance at reaching gamers across the globe. For that, you’ll need a dynamic marketing campaign that captures the hearts of gamers, reaches them where they’re at, and gets them excited for the release. And to accomplish that, you’ll need a video game creative agency.

A video game creative agency is your one-stop shop for all things creative when it comes to marketing and advertising. More than simply an ad or marketing agency, a creative firm can help you with everything. That includes branding, design, web design, integrated ad campaigns across multiple platforms and more.

Game studios of every size are turning to creative agencies to market their game, from the teaser trailer through awards campaigning. If you want your game to succeed, they can help. But finding the right video game creative agency for your project can be a challenge. Here are a few things to keep in mind when searching for the right creative firm for your game.

1. Define Your Needs

Before you start hunting for a video game creative agency, you will need to know what you want. Look at your internal needs and precisely why you want outside help. If it’s for a specific service or services, list them so you keep them in mind during your search. If you aren’t sure of what you need besides help advertising, then you’re in luck. Creative agencies are both jacks-of-all-trades and specialized, providing multiple services with the expertise of dedicated firms.

If you fail to define your needs before you start looking, there is a good chance that you won’t know what to look for. That can lead to problems around expectations and deliverables, which will only make your game suffer.

2. Look for Experience

We don’t need to tell you that the gaming industry is often a niche space with its own rules and norms. You only have to spend a minute on Twitch to realize that gamers talk to each other and talk differently. If you are looking to market to this demographic, you need a video game creative agency that speaks their language.

When looking at potential firms, see what games they’ve worked on in the past. This will give you some insight into what they offer and they kind of work they can do.

3. Look at Testimonials and Results

When you’ve made a shortlist of potential firms based on your needs and agencies with experience in your area, then it’s time to look at the testimonials and results. Many creative agencies do a great job of showing off their past work directly on their sites. Take a few moments to peruse their successes and think about what that means for you. Did they work on games that you thought did a good job marketing (regardless of the game itself)? Do you like the look, feel and approach? These are all important questions.

More important, however, are the results and the opinions of the people they worked for. Did the clients gush about the working relationship? Did the agency hit their KPIs? If not, did they demonstrate flexibility and ingenuity to drive up their success? All these questions are integral to finding the right video game creative agency.

4. Be Curious in Your First Meeting

So, you have an even shorter list now of experienced creative agencies that can meet your needs and have great work and reviews. It’s probably time to pick up the phone and start setting meetings.

Meetings with creative agencies are two-way streets. You both want to know if you’ll work well together. Talk to them and pay attention to how you interact. Are they interested? Are they asking good questions? Be curious yourself. Ask about their approach. Talk to them about potential strategies they would suggest out of the gate, and the tactics they’d use to execute these strategies.

The Best Video Game Creative Agency in Los Angeles

Now that you’ve had that initial meeting, you have likely found the best video game creative agency in Los Angeles, if that’s your area. A creative agency is the right choice for any video game maker or studio, able to help you at every stage of your marketing.