Marketing a video game should be easy, right? Considering video game players are already passionate about games themselves, getting them to buy into a game really shouldn’t be a difficult task. If that’s what you’re thinking, it is time to think again. The video game industry is incredibly competitive. Marketers have the challenge of not only raising awareness of a game, but also making their game stand out amongst the lineup of new titles. Game marketing is key to beating the competition.

A Look at the Gaming Industry

Back in 1958, when physicist William Higinbotham and Robert Dvorak developed ‘Tennis for Two’, would anyone have thought video games would one day become one of the largest international industries in the world? Highly doubtful, yet the video game industry has swollen to an incredible net worth of $159.3 billion. This tech-savvy industry is one of the most rapidly growing international industries, and with new games being pumped out every year, it is showing no sign of slowing down anytime soon. With gamers buying in from all over the world, the industry has a truly global reach and global community. When it comes to promoting video games, game marketing is the driving force behind the multimillion dollar industry.

The New Game Build Up

Every video game player knows the giddiness of a new video game announcement. Developers dedicate ample time and resources into creating video game trailers, and these trailers are what gets the video game crowd tuned in. In more recent years, video game trailers have evolved to meet the level of a short film. Some of the trailers are released even years before the game is ready to go live! While it may seem cruel to keep gamers on the edge of their seats with such early announcements, the game marketing that goes into developing these narrative-driven advertisements results in hundreds of thousands of gamers eagerly awaiting the release of the next best title.

Reaching New Audiences

The video game crowd is incredibly diverse. People of all ages, genders, and nationalities tune in to the digital world each and every day. This massive audience scope is appealing to marketers, but developing marketing material that resonates with such a diverse audience can be a challenge, to say the least. Not to mention the diversity within the video game industry itself! From PC to console, to mobile, there is no shortage of video game platforms out there. With the right game marketing strategy, you can reach multiple audiences at once. While some players stick to one arena, there are many who hop from one console to another and are regular multi-platform users – especially if there is a game they really want to try. It may be easier to reach such players because they are more active on different platforms, but there is the added challenge of ensuring your game marketing strategy is not spread too thin.

Versatility of Digital Game Marketing

How can marketers reach and connect with such a massive and diverse audience? Today’s digital environments don’t simplify the job, exactly, but they go a long way in providing opportunities to expand audience reach. While game marketing strategies almost always include in-person events, such as video game tournaments or expos, a large portion of advertising efforts will be focused online. Social media presents a rich opportunity for marketers to reach, and further connect, with audiences. The two-way dialogue social media platforms enable bring developers and their players closer than ever before.

Reaching the Gaming Community

You can have all the right channels and digital marketing techniques at your fingertips, but without a good narrative for audiences to sink their teeth into, your game marketing strategy will flop. Gamers are actively engaged in virtual worlds and realities that go far beyond the scope of the everyday. These consumers want a story, and they want to feel like they are part of that story. For the most effective game marketing, there needs to be a compelling narrative that brings viewers in and invites them along for the ride. It only makes sense that an audience with a passion for storytelling expects a good story from the marketing efforts, right?

The Internet helps businesses connect with customers, build relationships, and increase sales. To achieve this, your website should be on the top of the search results page. Search engine marketing helps your website achieve top rankings. In this post, we have discussed how your business can benefit from search engine marketing in China (adstochina.westwin.com/search-engine-marketing-in-China).

Access To Huge Market

According to recent stats, China ranks one in terms of Internet users. The statistics show China had 904 million active Internet users as of the 1st quarter of 2020. The Chinese digital landscape is different. The digital platforms in China are different. It is dominated by local players and international platforms hardly exist.

Baidu is the biggest search engine in China with more than 705 million users. It holds 76.05% of China’s search engine market share. If you want to reach these millions of Chinese users, you need a website that appears at the top of search results for target keywords.

Create Brand Awareness

You need to focus on creating brand awareness, brand building, and brand localization to reach out to and connect with Chinese consumers,

You can do SEO to create brand awareness. However, it is not as easy as it seems. Chinese consumers prefer regional languages. Also, the Chinese audience preferences and buying behavior sets them apart. This makes marketing and advertising complex there. To deal with this, you need to look for a local agency for search engine marketing in China.

Search engine marketing includes organic SEO, content marketing, social media marketing, and other such things. It uses techniques like link building, keyword optimization, and integrates other channels with SEO that helps create brand awareness.

SEM Ad Campaigns Increase Visibility

A vast majority of Chinese users turn to the Internet when looking for products and services. Reports say the number of daily search queries on the platform has reached 1.54 billion. Baidu offers businesses a variety of options in advertising to target Internet users.

Baidu Paid Advertising is a great tool to reach your prospective customers. It works like Google Ads where you can choose the keywords for your campaign. Baidu gives you complete control over the paid ad campaigns to generate maximum leads while keeping the costs low.

Deliver Qualified Leads

If used properly, SEM can help you reach the Chinese audience looking for services at the right time. Let’s say you have a coffee business and you sell organic coffee from Tanzania. You can buy keywords like organic coffee or Tanzania coffee. Whenever a Chinese user searches for organic coffee online, SEM will ensure your website is in the top search results.

When people search for products, your ads will appear on the search results page depending on how much you have paid for Baidu ads. One of the benefits of SEM, you get qualified leads that can be converted into customers easily.

Generate Revenues Quickly

SEO can help increase visibility but it is a slow process and you have to wait for few months to see the results. On the other hand, SEM delivers quick results. All you have to do is choose the right keywords, design ads, and setup up paid ads account on Baidu. This way you can witness an increase in traffic in a few days or weeks.

Baidu paid ads can provide you quick results and you can see a regular flow of visitors or genuine buyers. All this will help your business to generate revenues quickly.

Gives You Competitive Edge

Your competitor may have an upper hand due to investing in organic SEO for a long time. By hiring the best agency for search engine marketing in China, your ads can appear above your competitors in organic search results.

If your competitor is investing in paid ads on Baidu, your business also needs to invest in SEM to beat your competitor. A good SEM agency would know what works and what doesn’t in attracting the Chinese audience. The agency can help create attractive ads to lure customers towards your website.

Long story short, China is a huge market and it would be hard for your business to survive the cutthroat competition without investing in search engine marketing in China. So do you have any questions?

SEO Company in Houston helps small and medium-sized businesses by increasing their search engine optimization. It increases the traffic to your website, improving your visibility, ultimately growing your audiences. Partnering with SEO firm will ensure your company stands out among other competitors in Houston. It will give you a chance to increase your SEO and dominate search results.

Below are a few benefits.

Search Engine Optimization

Organic search engine optimization helps your website listed in the search engine index pages. People in your local areas type or do voice search query, and listing of website answer on the SERP are produced. Improving your website listing through the best practices is one of the aspects of SEO that will help your site positioning. The building of appropriate content and prospects creates a long term strategy for success. Organizing all this information for SEO will make sure the search engine sees your business, and you topped the list.

Social Media Marketing And Network Search

Social media continues to grow and represents a large number of audiences. It provides a direct connection to your core audiences. Though the technology is simple, yet the strategy behind social media communication is involved. Choosing SEO Company Houston is a good investment for both startup companies and established brands. The experienced managers in these companies set goals, measurements, the value of your campaigns, and help through target your audience.

Effective social media plans with all the best networks are set to reflect your specific goals, maintaining tone and sentiments at the same time.

SEO firms create a clear focus on social media policy to reach your business goals.

Get Registered

Google My Business(GMB) has quickly become one of essential factors in local search because it helps to ensure the information provided about your business in Google needs. In addition to your GMB account, you also want your customers should leave reviews.

Listing your business in GMB will prove your trustworthiness to Google and increase your rankings. Thus, a combination of a GMB page and excellent reviews will push your local store to the top of local search ranking pretty fast.

Mobile-Friendly Website

We can’t talk about local searches without talking about mobile search. Customers often use their phones to look for services near them, reviews, directions, etc. Since 60% of Google searches done via a mobile device; therefore, setting up your website to mobile-friendly will attract more customers towards your business.

Right Keyword-Search

The keyword search is an essential aspect of SEO. It doesn’t allow you to miss out on any valuable data as a business owner that users are typing in when searching.

Keywords also help Google Crawlers to analyze your small business and understand your business.

Let’s say you have a local café name Caffe Reggio in Houston.

If you have assumed that most people would search “breakfast in Reggio” instead of “breakfast near me,” then your keyword search will limit the amount of traffic to your website. With the right keyword search, your business will able to target core audiences.

Google 360 Photos

One of the newest and the most impactful ways for businesses to increase their SEO is by posting Google 360 photos of their company. It allows your customers to see about your company and, in some cases, even take a virtual tour.

Additionally, Google ranks companies with photos on their website higher than ones without them.

SEO Company in Houston helps to provide you the best and the newest search engine for your site.

Create A Dedicated Webpage For Each Product

Although it is looking tempting to lump all of your products or services together on one significant page, instead, dedicate one page to each product or service you want to offer to your customers.

The local SEO juice isn’t potent if you put everything into one page because the google search engine won’t consider your brand as an authority in a specific area.

It might lower your website rankings.