Alcohol Advertising: What are the Effects?

June 8th, 2022 Michel

Alcohol companies are lifestyle brands. They are advertising a way for people to enjoy themselves with something that reflects who they are. Almost universally, alcohol advertising focuses on the fun and relaxation of enjoying a drink with friends, and the refreshing taste or refinement that comes with their products. Those in the industry also know that there is a tightrope to walk between advertising their great products and encouraging safe consumption. To help with this, beverage companies of all sizes turn to alcohol advertising agencies for help.

Alcohol advertising agencies are dedicated to creating fun, engaging advertising campaigns that embrace the vision and mission of the company, all while staying within local rules and regulations around advertising alcoholic beverages. If you are in the industry, then you already know the benefits that can come with choosing a dedicated advertising company that understands the unique demands of the industry.

That said, some people worry about if these alcohol advertising agencies are perhaps too good at their jobs. That maybe they are encouraging or leading people to alcoholism and dangerous behavior by promoting these products. Today, we go through some modern research on the subject to see the effects of alcohol advertising and why these companies need the expertise of dedicated alcohol advertising agencies to help them properly, and responsibly, advertise their products.

The Effects of Alcohol Advertising

There is a common misconception that alcohol advertising increases consumption of alcohol and ensuing dangerous behavior. Perhaps even more disturbing, there is also a common conception that advertising alcohol can encourage consumption in minors. This is because your average advertisement for drinks makes drinking look fun and encourages people to buy their products. Data about the impact of advertising and its effects on people, specifically in the area of promoting alcoholic beverages, tells a different story.

One of the most important and impactful studies on the subject occurred in the mid-nineties. In a series of studies, the general conclusion was that alcohol advertising did not increase consumption among adults. Instead, it simply encouraged product switching. So rather than turning people into alcoholics, alcohol advertising encouraged people to try new products at roughly the same level.

Alcohol advertising has a different effect on young people, although more research is needed in today’s advertising landscape. Preliminary research has shown that the positive nature of the ads have led younger audiences to take up drinking before the legal age of consumption. Studies in the 90s found children over 12 who watched a lot of alcohol advertising were more likely to start drinking earlier. In some cases, links between advertising and excessive drinking in young adults were also linked. That said, industry standards, laws around advertising and the media landscape itself means more current study is needed.

What Companies Should Know About Alcohol Advertising

So, what does this all mean? For one, the emphasis on advertising encouraging the same consumption but simply switching brands means that advertising needs to convince people to try and switch products rather than add to their existing lifestyle. Unlike clothing, for example, where people can have pieces from multiple companies in their closet, beer and other drinks are about converting people to their products entirely.

Why Brands of all Sizes are Choosing Alcohol Advertising Agencies

With all the above conclusions and research, it can be difficult to come up with an advertising campaign that takes advantage of all of these findings. Moreover, it can be almost impossible to come up with advertising across multiple platforms and media types that meet all the local rules regarding alcohol advertising. For this reason, beverage companies are increasingly turning to alcohol advertising agencies for help.

Alcohol advertising agencies specialize in creating engaging, impactful campaigns that draw on all of the marketing and advertising skills needed to craft creative campaigns. They are well-versed in the rules around the industry and are adept at making campaigns that work together towards conversions and increased sales. If you are a beverage company of any size, relying on the expertise of dedicated alcohol advertising agencies can help ensure your products become the choice of your target demographics.

When looking for advertising agencies that can handle your brand, then make sure you look for ones with experience in the alcohol sales industry. Only alcohol advertising agencies can help you create campaigns that are creative, impactful and responsible.

Things to Keep in Mind While Selecting a Video Game Creative Agency

March 15th, 2022 Michel

You want your next video game to be a sensation. After pouring your heart and soul into it for years, you want it to have the best chance at reaching gamers across the globe. For that, you’ll need a dynamic marketing campaign that captures the hearts of gamers, reaches them where they’re at, and gets them excited for the release. And to accomplish that, you’ll need a video game creative agency.

A video game creative agency is your one-stop shop for all things creative when it comes to marketing and advertising. More than simply an ad or marketing agency, a creative firm can help you with everything. That includes branding, design, web design, integrated ad campaigns across multiple platforms and more.

Game studios of every size are turning to creative agencies to market their game, from the teaser trailer through awards campaigning. If you want your game to succeed, they can help. But finding the right video game creative agency for your project can be a challenge. Here are a few things to keep in mind when searching for the right creative firm for your game.

1. Define Your Needs

Before you start hunting for a video game creative agency, you will need to know what you want. Look at your internal needs and precisely why you want outside help. If it’s for a specific service or services, list them so you keep them in mind during your search. If you aren’t sure of what you need besides help advertising, then you’re in luck. Creative agencies are both jacks-of-all-trades and specialized, providing multiple services with the expertise of dedicated firms.

If you fail to define your needs before you start looking, there is a good chance that you won’t know what to look for. That can lead to problems around expectations and deliverables, which will only make your game suffer.

2. Look for Experience

We don’t need to tell you that the gaming industry is often a niche space with its own rules and norms. You only have to spend a minute on Twitch to realize that gamers talk to each other and talk differently. If you are looking to market to this demographic, you need a video game creative agency that speaks their language.

When looking at potential firms, see what games they’ve worked on in the past. This will give you some insight into what they offer and they kind of work they can do.

3. Look at Testimonials and Results

When you’ve made a shortlist of potential firms based on your needs and agencies with experience in your area, then it’s time to look at the testimonials and results. Many creative agencies do a great job of showing off their past work directly on their sites. Take a few moments to peruse their successes and think about what that means for you. Did they work on games that you thought did a good job marketing (regardless of the game itself)? Do you like the look, feel and approach? These are all important questions.

More important, however, are the results and the opinions of the people they worked for. Did the clients gush about the working relationship? Did the agency hit their KPIs? If not, did they demonstrate flexibility and ingenuity to drive up their success? All these questions are integral to finding the right video game creative agency.

4. Be Curious in Your First Meeting

So, you have an even shorter list now of experienced creative agencies that can meet your needs and have great work and reviews. It’s probably time to pick up the phone and start setting meetings.

Meetings with creative agencies are two-way streets. You both want to know if you’ll work well together. Talk to them and pay attention to how you interact. Are they interested? Are they asking good questions? Be curious yourself. Ask about their approach. Talk to them about potential strategies they would suggest out of the gate, and the tactics they’d use to execute these strategies.

The Best Video Game Creative Agency in Los Angeles

Now that you’ve had that initial meeting, you have likely found the best video game creative agency in Los Angeles, if that’s your area. A creative agency is the right choice for any video game maker or studio, able to help you at every stage of your marketing.

COVID-19: The Impact on Cross Border Ecommerce

April 20th, 2021 Michel

If there is one thing that has benefitted from the Covid 19 pandemic, it’s e-commerce. Cross-border shopping was pretty common before the pandemic too as buying from different countries was sometimes cheap while offering great services. You could even have different varieties of products at ranging prices.

According to the survey among China cross border eCommerce users, in the first quarter of 2020, around 65.3 percent of respondents said that they used cross-border e-commerce platforms more frequently. Meanwhile, about 21.7 percent of respondents reduced their usage of online overseas shopping platforms.

According to fisglobal.com, “ it is predicted that there will be 145.7 million more online shoppers in 2020 than the previous year, totaling an estimated 2.26 billion digital buyers – an increase of 6.9% from 2019. At the start of the pandemic, a Worldpay from FIS survey of 33,000 people across 12 countries found that 38% of people were shopping more online. Accordingly, the global e-commerce market is forecast to surpass $6 trillion USD by 2024.”

It also went on to say that, “E-commerce has gained traction across virtually every product category as consumers continue to avoid physical stores even after lockdowns lift, diverting budgets from leisure activities and travel. Merchants can no longer ignore the need for a comprehensive global e-commerce strategy. Global-e’s figures based on the analysis of more than 350 brands and retailers selling internationally show a 21% year-over-year (YoY) increase in global cross-border discretionary sales during the COVID-19 pandemic in the period from January to June 2020, with Q2 sales alone soaring by over 53% YoY. The global e-commerce market is booming.”

While another website, thepaypers, recorded that: “in a context defined by lockdowns, social distancing, mobility limitations, or contactless shopping, e-commerce thrived and continued to grow, reaching USD 2.4 trillion globally. With major parts of our existence – work, school, communication, entertainment, etc. – switched to online, a growing number of the 4.2 billion internet users (54% of the world’s population) sustained the growth of online sales.”

On the topic of China cross-border e-commerce, thepaypers suggested that: “With cross-border sales of more than USD 100 billion in 2020, China takes a comfortable first place globally. This is not surprising, considering that China also represents the biggest market for e-commerce, as well as posting one of the strongest penetrations of online sales in total retailing. Cross-border e-commerce happens almost entirely through popular online marketplaces, such as Tmall Global, where many international brands are selling their products. Rising incomes in the country led to a growing demand for imported products.”

Observing these facts, opinions, and research, you might comfortably agree with the fact that cross-border e-commerce is the new trend/need. China cross-border e-commerce is booming and marketing industries are gaining a lot from that region.

Some benefits of cross-border e-commerce are:

1)  Expansion: You can expand your business in many countries, and deduce their way of marketing. For eg: digital marketing in China is very different from other countries as China has different search engines and social media.

2)  Brand Awareness: You get to make your brand more popular among foreigners.

3)  Increased revenue: If you’re offering good products at a lesser price, you are sure to gain a solid increment in your monthly/yearly revenue.

4)  Low demand product: Selling low demand products is very difficult. Most of the time buying a low-demand product in the hope of developing a domestic market for it leads to a waste of money. With cross-border e-commerce you can find niches for a product outside of your place when your domestic market fails to create a demand for it.

5)  Sustainability: With the expansion of your business outside the domestic market, you don’t have to depend on domestic demands. With international sales, you can find demands for a product from all over the world. In a way, it makes your business more sustainable and stable.

To conclude, there are many things to consider before starting cross-border sales. Digital marketing is one of them. Having a good marketing strategy is always necessary for any business. Try and develop your strategy before throwing yourself into international commerce.

seo company in houston

Check through the Internet to find a Specialized SEO Company in Houston

April 11th, 2021 Michel

Search Engine Optimization is Vital

Search engine optimization is an imperative job in our time as far as the marketing efforts are concerned. The traditional methods of buying and selling have almost vanished, and in their place, digital marketing has become vital. Hence, you must talk to a specialized SEO Company in Houston and initiate the needed steps if you wish to augment your business prospects in Houston and the suburbs.

These days, people across the globe show a keen interest in online shopping, and hence a noticeable online presence is vital. This necessity is a practical reality and applicable to all merchants. Besides, the present-day market is not narrow and spreads across every nook and corner of the world.

We live in a globalization era. Customers who stay in different parts of the world opt to buy almost all consumer goods from all parts of the world; hence, online sales portals have become imperative.

However, by simply creating an online portal, businesses will not be able to thrive. The created portals should reach the targeted customer segments, and for this, search engine optimization is highly necessary. Businesses will be able to enhance their sales only by customizing the created sales portal, and that, precisely in line with the buying penchants of the customers who stay in different parts of the globe. Here, the professional expertise and the competence of an expert SEO company are vital. For expanding your business prospects in Houston, you must get the services of an expert SEO Company in Houston. The company must have sufficient experience in handling the search engine optimization works that are practically effective as regards Houston.

For expanding your business prospects in Houston, you must get the services of an expert. The company must have sufficient experience in handling the search engine optimization works that are effective for Houston.

Tips to Keep in Mind While Choosing an SEO Company

You must consider some practical points while choosing an SEO Company in Houston; these points will enable you to pick the right company.

•  Check Experience: The experience of the SEO agency is the main factor that one must consider. The company must be familiar with the marketing tactics as regards the country where you sell your products. This firsthand knowledge about the region and the penchants of the local population is a must. Localization is vital, and this is the practical way to reach the targeted audience. You can ask for the companies for which they have worked and check the relevant current websites.

•  Tactical and Technical Perfection: The company must be proficient in the related search engine optimization works. The employees must be well-aware of the algorithms of the various top search engines prevalent in the country. They must also have technical perfection. For instance, in China, search engines and social sites are different from other parts of the globe. Hence, it is a must that the company employees must be well-informed about the related technicalities.

•  Professionalism: This factor is very important and speaks about the authenticity of the company. You must not employ a greenhorn SEO company as you are sure to suffer. The present market, anywhere in the globe, is highly competitive. You will be able to gain adequate traffic to your website only by applying strategic plans. Here, professionalism matters a lot.

•  Discuss with the Management: After short-listing some of the SEO companies that you deem are fit for your specific practical need, you must discuss with the management. You must specify the requirement and targeted audience and ask them whether they can make your website rank top. The clarity of answers from them will give you a precise idea about the reliability of the company.

•  Cost: Of course, quality often goes side by side with price, and you will have to pay for getting maximum quality and optimum perfection. However, you must not believe false claims. Remember, the pricing must be affordable.

How to Pick the Best SEO Company in Houston?

You can check through the internet sources. Once you get the list of top players, you can choose the best SEO Company in Houston.

What are the Services Provided by the Best eCommerce Agency?

March 13th, 2021 Michel

When it comes to eCommerce, it is one of the fastest-growing industries that attract several young entrepreneurs especially those who are looking for the best opportunity to start a new venture. As the most reliable business model, it enables individual sellers to buy their products online while targeting customers from different worlds. Meanwhile, you need to organize everything in a proper way to streamline your eCommerce business.

All you need to do is to get in touch with a reputed China eCommerce agency that assists you in running your business hassle-free and profitably. We are letting you know the services that you can get from a top-notch eCommerce agency.

1. eCommerce Consultation and Strategy

A reputed eCommerce agency provides consultation and strategy services to help you take all measures that are necessary to run your business profitably. A professional working with such an agency analyzes your business thoroughly and then evaluates its online potential. Be it technical requirements, functional, or creative, they define everything about your business to make it prosper.

They perform in-depth research work about competitors to know their strategy and it helps them in making the right strategy for your business. They get complete details about your customers to chalk out the multi-channel strategy accordingly. They also plan about your marketplace entry.

2. Develop Store

The next job that an eCommerce agency delivers is to develop your store. They of course consider your target audience, products, etc. while setting up your online store. They start from the designing process and implement the on-going practices and trends to make the overall design of your online store invigorating and user-friendly.

After designing, their developers start coding your online store while performing 3rd party app integration. They ensure the developed store is mobile-friendly to help you cater to the needs of smartphone users. They also perform work like shopping cart optimization and customization to drive more customers to your online stores. They develop a tailor-made online store for your business to match your specific needs and expectations.

3. Digital Marketing

No matter how good your online store is, it will not get the attention of users without effective digital marketing. Your eCommerce partner will help you in this arena. They earned expertise in digital marketing and have the proficiency to leverage its power to help you get the most benefited from it.

They put hard effort to maximize your effort in online marketing and make it result-oriented. Be it search engine optimization (SEO), Social Media Marketing (SMM), or Search Engine Marketing (SEM), they leverage different online marketing techniques to promote your products and businesses to increase sales and helps you enjoy having a competitive advantage.

Apart from using different online marketing techniques, they also perform web analytics audit work to gather complete insight into users. It helps them know the way users interact with your website, the most liked/disliked products. And it helps them in doing the most effective marketing techniques for your eCommerce business.

4. Platform and Technology

A reliable eCommerce agency is committed to delivering solutions that can easily match your business requirements. They are well versed with cutting-edge technologies and platforms and promise to leverage the right one that matches your business needs.

When it comes to eCommerce development platforms, one can come across a range of options while searching. An eCommerce agency helps you in this arena. They develop your eCommerce store on an advanced platform while ensuring it suits your business requirements. Apart from this, you can also expect features such as content localization, cross-border payment gateway, cross-border taxation and policy, inbound logics and warehousing, etc.

How to Grow Your Brand with Baidu SEM

January 20th, 2021 Michel

Why Baidu SEM in China?

There is great enthusiasm among business houses for entering the Chinese market because of the possibility of profit gaining. The list includes all segments like small, medium, and big businesses. Nevertheless, companies will have to do digital marketing precisely in line with Chinese conditions. Going for Baidu will surely help all businesses that are desirous of spreading their business activities to China. However, companies will have to do this by researching customers’ requirements and aspirations regarding the products or services you propose to sell. Such data will help you to implement the needed marketing strategies. Baidu SEM (adstochina.westwin.com/Baidu-SEM) is a perfect strategy for performing digital marketing in China. Baidu is one of the top search engines that Chinese people use to search and gather online information. Chinese people regard this search engine as a truth-finder, and hence, by going for Baidu search engine marketing, companies can attract heavy traffic to their web portals. That said, here, the able assistance of a skilled and experienced SEO agency is a must. The agency must have hands-on experience in performing successful Baidu marketing campaigns.

How to Grow Your Brand with Baidu SEM?

Digital marketing in China has another operational method in China, and in this country, there are indigenous search engines. People will be able to perform internet searches only through these search engines. For example, here, Baidu is the counterpart of Google. The most significant factor is that Chinese people have full faith in these local search engines. Hence, as far as the advertorial factor is concerned, one will have to tune the web portals precisely in sync with the functioning of these search engines. This task is the prime task of all those who are planning to step in the Chinese market. Only by adjusting the websites and related online portals to the algorithms of the local search engines is a must. Here comes the importance of Baidu SEM. Companies can reach targeted customer segments with ease by making use of the effectiveness of Baidu, the search engine. Nevertheless, the entailed tasks must have utmost preciseness and perfectness, and for making this possible, the professional excellence of a talented SEO team is imperative. The team must have done such successful advertorial campaigns in China. Besides, they must have comprehensive awareness about the SEO tactics that they will have to apply. The team must have done such successful advertorial campaigns in China. Strategies and the ways of implementing the same will differ in line with the nature of products or services.

Strategic Points to Implement

There are two ways of doing Baidu SEM campaigns, and both of them are practically effective; PPC Advertising (Pay per Click) and Search Engine Optimization Analysis (SEO). Through professional SEM strategies, it will be possible to increase the website traffic and convert the traffic to sales. That said, here, the professional proficiency of an expert SEO agency is a must. PPC entails different procedures. Firstly, you have to do the account setup and related planning, and this includes registration, research on competitor’s activity and keywords, copywriting, and bid setup. The second phase includes keyword expansion and monitoring, copy testing and optimization, adjusting the bid, etc. When you hire the expertise of an experienced SEO agency, they will do it in line with the requirement as they will have thorough knowledge as regards these processes. There are some other recommended services as far as Baidu advertorial campaigns are concerned, such as Baidu Brand Zone, Baidu Feed Ads, and Baidu Brand Huabiao. All of these methods are effective, and the only thing that one will have to do is to tune the same in line with the practical requirement. When you have the assistance of a reliable SEO agency, you will be able to make use of these diverse promotional opportunities and make your Chinese market entry winning. That said, the initial step that companies will have to take for Baidu SEM is to hire an experienced SEO agency. This point is imperative. They will start the initial strides confidently by building up a website with a CN domain.

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