How to Grow Your Brand with Baidu SEM

January 20th, 2021 Michel

Why Baidu SEM in China?

There is great enthusiasm among business houses for entering the Chinese market because of the possibility of profit gaining. The list includes all segments like small, medium, and big businesses. Nevertheless, companies will have to do digital marketing precisely in line with Chinese conditions. Going for Baidu will surely help all businesses that are desirous of spreading their business activities to China. However, companies will have to do this by researching customers’ requirements and aspirations regarding the products or services you propose to sell. Such data will help you to implement the needed marketing strategies. Baidu SEM (adstochina.westwin.com/Baidu-SEM) is a perfect strategy for performing digital marketing in China. Baidu is one of the top search engines that Chinese people use to search and gather online information. Chinese people regard this search engine as a truth-finder, and hence, by going for Baidu search engine marketing, companies can attract heavy traffic to their web portals. That said, here, the able assistance of a skilled and experienced SEO agency is a must. The agency must have hands-on experience in performing successful Baidu marketing campaigns.

How to Grow Your Brand with Baidu SEM?

Digital marketing in China has another operational method in China, and in this country, there are indigenous search engines. People will be able to perform internet searches only through these search engines. For example, here, Baidu is the counterpart of Google. The most significant factor is that Chinese people have full faith in these local search engines. Hence, as far as the advertorial factor is concerned, one will have to tune the web portals precisely in sync with the functioning of these search engines. This task is the prime task of all those who are planning to step in the Chinese market. Only by adjusting the websites and related online portals to the algorithms of the local search engines is a must. Here comes the importance of Baidu SEM. Companies can reach targeted customer segments with ease by making use of the effectiveness of Baidu, the search engine. Nevertheless, the entailed tasks must have utmost preciseness and perfectness, and for making this possible, the professional excellence of a talented SEO team is imperative. The team must have done such successful advertorial campaigns in China. Besides, they must have comprehensive awareness about the SEO tactics that they will have to apply. The team must have done such successful advertorial campaigns in China. Strategies and the ways of implementing the same will differ in line with the nature of products or services.

Strategic Points to Implement

There are two ways of doing Baidu SEM campaigns, and both of them are practically effective; PPC Advertising (Pay per Click) and Search Engine Optimization Analysis (SEO). Through professional SEM strategies, it will be possible to increase the website traffic and convert the traffic to sales. That said, here, the professional proficiency of an expert SEO agency is a must. PPC entails different procedures. Firstly, you have to do the account setup and related planning, and this includes registration, research on competitor’s activity and keywords, copywriting, and bid setup. The second phase includes keyword expansion and monitoring, copy testing and optimization, adjusting the bid, etc. When you hire the expertise of an experienced SEO agency, they will do it in line with the requirement as they will have thorough knowledge as regards these processes. There are some other recommended services as far as Baidu advertorial campaigns are concerned, such as Baidu Brand Zone, Baidu Feed Ads, and Baidu Brand Huabiao. All of these methods are effective, and the only thing that one will have to do is to tune the same in line with the practical requirement. When you have the assistance of a reliable SEO agency, you will be able to make use of these diverse promotional opportunities and make your Chinese market entry winning. That said, the initial step that companies will have to take for Baidu SEM is to hire an experienced SEO agency. This point is imperative. They will start the initial strides confidently by building up a website with a CN domain.

The Benefits of Game Marketing

December 23rd, 2020 Michel

Marketing a video game should be easy, right? Considering video game players are already passionate about games themselves, getting them to buy into a game really shouldn’t be a difficult task. If that’s what you’re thinking, it is time to think again. The video game industry is incredibly competitive. Marketers have the challenge of not only raising awareness of a game, but also making their game stand out amongst the lineup of new titles. Game marketing is key to beating the competition.

A Look at the Gaming Industry

Back in 1958, when physicist William Higinbotham and Robert Dvorak developed ‘Tennis for Two’, would anyone have thought video games would one day become one of the largest international industries in the world? Highly doubtful, yet the video game industry has swollen to an incredible net worth of $159.3 billion. This tech-savvy industry is one of the most rapidly growing international industries, and with new games being pumped out every year, it is showing no sign of slowing down anytime soon. With gamers buying in from all over the world, the industry has a truly global reach and global community. When it comes to promoting video games, game marketing is the driving force behind the multimillion dollar industry.

The New Game Build Up

Every video game player knows the giddiness of a new video game announcement. Developers dedicate ample time and resources into creating video game trailers, and these trailers are what gets the video game crowd tuned in. In more recent years, video game trailers have evolved to meet the level of a short film. Some of the trailers are released even years before the game is ready to go live! While it may seem cruel to keep gamers on the edge of their seats with such early announcements, the game marketing that goes into developing these narrative-driven advertisements results in hundreds of thousands of gamers eagerly awaiting the release of the next best title.

Reaching New Audiences

The video game crowd is incredibly diverse. People of all ages, genders, and nationalities tune in to the digital world each and every day. This massive audience scope is appealing to marketers, but developing marketing material that resonates with such a diverse audience can be a challenge, to say the least. Not to mention the diversity within the video game industry itself! From PC to console, to mobile, there is no shortage of video game platforms out there. With the right game marketing strategy, you can reach multiple audiences at once. While some players stick to one arena, there are many who hop from one console to another and are regular multi-platform users – especially if there is a game they really want to try. It may be easier to reach such players because they are more active on different platforms, but there is the added challenge of ensuring your game marketing strategy is not spread too thin.

Versatility of Digital Game Marketing

How can marketers reach and connect with such a massive and diverse audience? Today’s digital environments don’t simplify the job, exactly, but they go a long way in providing opportunities to expand audience reach. While game marketing strategies almost always include in-person events, such as video game tournaments or expos, a large portion of advertising efforts will be focused online. Social media presents a rich opportunity for marketers to reach, and further connect, with audiences. The two-way dialogue social media platforms enable bring developers and their players closer than ever before.

Reaching the Gaming Community

You can have all the right channels and digital marketing techniques at your fingertips, but without a good narrative for audiences to sink their teeth into, your game marketing strategy will flop. Gamers are actively engaged in virtual worlds and realities that go far beyond the scope of the everyday. These consumers want a story, and they want to feel like they are part of that story. For the most effective game marketing, there needs to be a compelling narrative that brings viewers in and invites them along for the ride. It only makes sense that an audience with a passion for storytelling expects a good story from the marketing efforts, right?

WeChat Marketing- Why it is Successful?

November 17th, 2020 Michel

For companies, WeChat is known as the mobile WhatsApp of China. If you are among the companies looking to invest in the Chinese market, then WeChat marketing is the first way to market in China.

Here are a few reasons why businesses should consider WeChat marketing (adstochina.westwin.com/WeChat-Marketing) for their brands.

Reaching active users

WeChat has more than 1 million active users each month that businesses can’t ignore the massive potential buyers of this platform. Being enormously popular among the Chinese population, WeChat also penetrates Western brands and is multiplying.

Build up a lifestyle platform

WeChat is neither China’s WhatsApp nor Facebook, as it is more than that. Instead, it is a unique lifestyle platform that has many apps rolled into one. From online shopping to paying bills or playing games and making video calls, WeChat is a go-to app for almost everything. Besides the social media network, WeChat allows marketing to gain valuable customer data with personalized communication.

Distinctive features

WeChat has a few innovative and exciting features to connect brands with customers. One such feature is the Shake function, which allows offline businesses to communicate with the customers when they shake their nearby phones. Users need to shake their phones physically when they see the screen. The app then connects to offline businesses and other people at the same moment.

Easy customer service option

When customers have questions or complaints about businesses, they don’t need to call or write an email. Instead, WeChat offers to expect prompt response and social media channels over traditional ones. Companies with the help of WeChat serves as an all-in-one platform as a part of the customer service strategy.

HTML5 campaigns

The HTML5 campaigns help brands to host unique experiences from their Official WeChat Accounts. Using your WeChat marketing objectives, you could create a survey or quiz to customer leads or an interactive experience that offers promo codes of unique information.

Integrate a variety of Third-party Apps for work

WeChat app also offers a variety of accessible features for ordinary users. Apart from marketing, WeChat also provides a chat option with others, post images or videos, and share links. In the case of marketing, you can use the WeChat work app for business purposes.

The work communication option offers business communication to the third-party and has everything you need to manage a business on WeChat. From customer relationship management to human resources and training to reimbursement, WeChat has all integrated tools to promote your business and reach your audiences.

Marketing campaign

WeChat also presents a lot of opportunities for your business. You may use WeChat analyses to examine the efficiency of your ads. Measuring the performance will help you play new strategies, gather data, and check for your social media marketing campaign’s aspects to know about your improvements.

Engage with customers and prospects

WeChat is an excellent platform to communicate with both existing and potential customers. Communication is accessible with full of opportunities. If you want to send a message, all you need to do is select a person on your contact list, hold the button, and speak. While doing so, you may leave a short message to that person.

Open an online store.

WeChat offers to open an online store for your social media marketing campaign. Similar to Facebook, you can also start an eCommerce business in WeChat. You can see your followers with quick and easy access to the online store through WeChat and its eCommerce features. You can connect with your potential and existing buyers and manage customer service features through WeChat. You can also message and send a notification to your customers to enhance your customer engagement level.

Utilize a refined search engine

WeChat provides you to expand your online presence by utilizing relevant keywords and maintaining an official account.

Banner Ad Campaigns

Banner Ads appear at the bottom of articles published on WeChat. It helps your target audiences by gender, age, location, and specific types of accounts where banner ads are displayed. The account can prompt business from audiences who follow the WeChat account, buy a product, visit landing pages, and download an app. These standard banner ads consist of the brand logo, official account name, and call to action.

Reasons Why Hiring an SEO Expert Is Always Beneficial

October 8th, 2020 Michel

Search Engine Optimization is the key to the success of any online business venture as it ensures targeted visitors to your website and enhances your online presence. Unlike paid advertisements, which can be a huge waste of time and money, SEO practices are affordable and yield long-term results. Apart from building brand awareness, it helps your business to stay ahead of the competition. However, it is essential to hire an expert for SEO due to the following reasons.

Experience

Though you might be a crafty and shrewd businessperson, without experience in the field of SEO, it is quite impossible to achieve the desired results. Hiring SEO experts are beneficial as they are aware of the different techniques and tactics, which help websites to rank higher in search engines. Learning SEO practices overnight is not just overwhelming but also practically impossible. An SEO expert Houston can boost your website ranking by utilizing SEO strategies such as writing keyword rich content, optimizing URL content, improving page speed, optimizing Meta descriptions, and title tags. Therefore, instead of DIY SEO, hire an expert for the job.

Extensive knowledge

When you hire an SEO expert for your business campaign, you can rest assure that you are collaborating with people with extensive knowledge in the field of optimizing search engines. They can help you create the best campaign for your business website as they have the experience and expertise of working in an ever-evolving scenario of search engine marketing. There are different kinds of SEO tools, which need to be used according to specific business requirements. An SEO expert knows how each tool works and uses them according to its functionalities.

Consistent monitoring

Apart from building an SEO campaign, it is also essential to ensure that it brings forth the desired results to your business. When you hire the services of an SEO expert in Houston, you can benefit to have a professional to monitor your business campaign constantly. This will help you to understand the effects of search engine optimization techniques on your business and the ways it can be improvised. SEO is a long-term process, which yields results consistently for decades when the techniques are utilized appropriately. SEO experts ensure that your business is successful by clearly communicating about the changes required in your website. An SEO professional is an adept when it comes to working around roadblocks and challenges related to search engine optimization. As search engine optimization produces long-term results, choosing the right SEO expert makes all the difference while you improvise your existing website or build a brand new one.

Search Engine Marketing

How Does a Business Benefit from Search Engine Marketing

September 17th, 2020 Michel

The Internet helps businesses connect with customers, build relationships, and increase sales. To achieve this, your website should be on the top of the search results page. Search engine marketing helps your website achieve top rankings. In this post, we have discussed how your business can benefit from search engine marketing in China (adstochina.westwin.com/search-engine-marketing-in-China).

Access To Huge Market

According to recent stats, China ranks one in terms of Internet users. The statistics show China had 904 million active Internet users as of the 1st quarter of 2020. The Chinese digital landscape is different. The digital platforms in China are different. It is dominated by local players and international platforms hardly exist.

Baidu is the biggest search engine in China with more than 705 million users. It holds 76.05% of China’s search engine market share. If you want to reach these millions of Chinese users, you need a website that appears at the top of search results for target keywords.

Create Brand Awareness

You need to focus on creating brand awareness, brand building, and brand localization to reach out to and connect with Chinese consumers,

You can do SEO to create brand awareness. However, it is not as easy as it seems. Chinese consumers prefer regional languages. Also, the Chinese audience preferences and buying behavior sets them apart. This makes marketing and advertising complex there. To deal with this, you need to look for a local agency for search engine marketing in China.

Search engine marketing includes organic SEO, content marketing, social media marketing, and other such things. It uses techniques like link building, keyword optimization, and integrates other channels with SEO that helps create brand awareness.

SEM Ad Campaigns Increase Visibility

A vast majority of Chinese users turn to the Internet when looking for products and services. Reports say the number of daily search queries on the platform has reached 1.54 billion. Baidu offers businesses a variety of options in advertising to target Internet users.

Baidu Paid Advertising is a great tool to reach your prospective customers. It works like Google Ads where you can choose the keywords for your campaign. Baidu gives you complete control over the paid ad campaigns to generate maximum leads while keeping the costs low.

Deliver Qualified Leads

If used properly, SEM can help you reach the Chinese audience looking for services at the right time. Let’s say you have a coffee business and you sell organic coffee from Tanzania. You can buy keywords like organic coffee or Tanzania coffee. Whenever a Chinese user searches for organic coffee online, SEM will ensure your website is in the top search results.

When people search for products, your ads will appear on the search results page depending on how much you have paid for Baidu ads. One of the benefits of SEM, you get qualified leads that can be converted into customers easily.

Generate Revenues Quickly

SEO can help increase visibility but it is a slow process and you have to wait for few months to see the results. On the other hand, SEM delivers quick results. All you have to do is choose the right keywords, design ads, and setup up paid ads account on Baidu. This way you can witness an increase in traffic in a few days or weeks.

Baidu paid ads can provide you quick results and you can see a regular flow of visitors or genuine buyers. All this will help your business to generate revenues quickly.

Gives You Competitive Edge

Your competitor may have an upper hand due to investing in organic SEO for a long time. By hiring the best agency for search engine marketing in China, your ads can appear above your competitors in organic search results.

If your competitor is investing in paid ads on Baidu, your business also needs to invest in SEM to beat your competitor. A good SEM agency would know what works and what doesn’t in attracting the Chinese audience. The agency can help create attractive ads to lure customers towards your website.

Long story short, China is a huge market and it would be hard for your business to survive the cutthroat competition without investing in search engine marketing in China. So do you have any questions?

How to be Successful with WeChat eCommerce and B2B Marketing

August 24th, 2020 Michel

One will have to put in a high amount of effort, time, and of course, shell out money for performing the various modes of digital marketing services.  Hence, all the related tasks must be perfect; this is vital, or else, everything you do will go futile. In China, opting for WeChat e-Commerce is the best bet for making your Chinese market entry winning. That said, expert planning and timely execution of the planned promotional activities is imperative, and for this, companies must seek the assistance of a practiced and competent SEO agency.

Benefits of WeChat eCommerce

  • Effective Interaction: WeChat provides effective interaction with all segments of people, which includes the existing and potential customers. You can reach the targeted customer segment relatively at a lesser time. Millions of users actively participate in this platform, and hence you can expect to get beneficial results.
  • Versatile Methods: You can use textual, visual, and video content as promotional materials. In the pragmatic sense, this means that you will be able to convey your message effectively at a relatively faster speed.
  • Augmented Sales: Because of the high viewership and active participation, millions of people will view the posts you share, and this will result in the augmentation of sales. Besides this, there is also another possibility; the viewers will convey the contents to their friends and relatives by way of sharing or word of mouth.
  • Speedy Transactions: All the transactions will be swift, and your monthly business turnout will be impressive. The cross-country payment options will be another factor that will enhance sales volume. Besides, as customers will be able to track the orders they place, you can expect full cooperation from them.

How to be Successful with WeChat eCommerce and B2B Marketing

WeChat is an effective platform for making your Chinese business activities highly successful. WeChat is the most popular microblogging in the country in which millions of people participate daily. Moreover, the bulk of the Chinese population has a strong belief in this social site, and consequently, the promotional activities through this site will yield rich rewards. You must plan prudently and implement the drafted plans intelligently to make your WeChat eCommerce venture successful.

That said, one must be well aware of the various modes of WeChat accounts that are open to the public; this is mandatory. It is always wise to hire a professionally capable SEO agency rather than employing the company employees for WeChat promotional works. This practically means that the company can engage their employees for other productive tasks.

It is possible to take three different types of WeChat accounts, such as subscription, service, and enterprise accounts. You must decide which will fill the bill for your specific requirement. A competent SEO agency will be able to give you the proper guidance and leadership as regards choosing and opening the WeChat account. However, to have success as far as the WeChat eCommerce is concerned, hiring the services of a skilled SEO company that has relevant experience in promoting products in China is vital. 

The setting up of the online portal must be inventive. Even at the first look itself, people must feel tempted to enter inside. Only when the site has impressive images of the products and clear-cut descriptions of the same, people will have a desire to click on the images and peruse the given narratives. You must take care to give precise descriptions as regards the products. The wordings must be appropriate and must convey a detailed depiction of the products.

After setting up the online portal, you should link the same to the official WeChat account. This is vital so that the related promotional works will yield the desired results. The online portal must have Chinese payment and delivery options. Remember, customers will do the transactions via this online portal, and hence, the site must be customer-friendly. People must be able to travel through the web pages and make the payments easily without any trouble. When you opt for WeChat eCommerce, you are sure to gain the desired benefits. That said, the expertise of a skilled SEO team is essential for making your WeChat activities successful.

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